Blush: Doing what no Asian girl group has done before

When I first heard of Blush a few weeks ago (late, I know, kill me), honestly I was more intrigued than anything else. Not because of their mixed races, which is amazing too, but because of what they’ve achieved in the US as one, a girl group, and two, an Asian act. The American market has been kind to neither, with girl group casualties coming in the dozens and Asia still scrambling to make it big, but who knew that all it took was a little variety, and an age-old formula.

I had the honor of personally interviewing these five intelligent, articulate, and talented girls, and they gave me not only the answers I wanted to hear, but also answers from a practitioners’ point of view. I keep complaining about acts trying to break the US and how they’re all doing it wrong, but to hear these things from the acts themselves was an experience in itself, and it validated a lot of my theories when it comes to girl groups in general.


First -- Asia has always wanted to enter and succeed in the US market, and I very much understand why. With US domination comes Europe, South America, and basically world domination. That’s why South Korea is spending so much and making such an effort to spread the Hallyu wave to the US. Hallyu already has its foot in the door, however only the Wonder Girls have managed to chart on a major Billboard chart, and to put it simply, they didn’t chart well. SNSD/Girls’ Generation have made progress, what with charting on the World Albums and Heatseakers charts, but those are more of peripheral charts with not as as much gravity as a Dance/Club Play #1.

So when I asked the girls what sets them apart from all these other girl groups, some of which have already failed, Ji Hae (who previously appeared on Superstar K) made clear to me what so many of these other groups lack -- familiarity. While she insists that they’re all Asian, and it’s impossible to deviate from that, she also stressed the fact that they are managed by FarWest Entertainment, an American agency an agency with people who know what they’re doing, and who grew up witnessing the industry. No matter what you say about all these talent agencies being good at what they do, and even if, again, SNSD are signed to an American label, at the end of the day they still answer to a Korean agency that lacks the Western mindset. Sure, preserving your culture is important, but all notions of that were thrown out the window the second you decided to break the industry. If you want to succeed, you have to follow the rules.

But it’s not just the race factor that has proven to be difficult for a lot of other groups -- it’s also, secondly, the simple fact that they’re a girl group. There have been next to no girl group chart-successes in the past few years, especially after Destiny’s Child called it a day. To name all the casualties would be painful because I actually adored a lot of them, but there’s Jada, School Gyrls, Clique Girlz, the list goes on.

Blush was formed reality-show style, ala-Girls Aloud (otherwise known as Britain’s biggest girl group), where each girl was among several dozens scouted throughout Asian via the internet, advertisements and face-to-face auditions. All five girls had past experience in their home countries, what with Angeli participating in "Pinoy Idol",  Ji Hae in "Superstar K", Alisha as a back-up dancer for various artists, Victoria in various theatre and pop productions and Natsuko in dance crews throughout Japan. Victoria explained to me that despite their extensive experience, they were brought to Project Lotus and began a rigorous audition process, which included weekly performances. Within six weeks, thirty girls were reduced to ten, and that ten was halved into the five girls we now know as Blush. (Their documentary airs March 8th on Channel V!) Adapting to each other was not the problem, because although they come from very different backgrounds, they had known each other and worked together for some time before actually being Blush.

What could prove to be the biggest obstacle with being a girl group is attempting to adapt to the US industry after growing up not only abroad, but in completely different industries. However the girls give an age-old girl groups principle that I personally believe is extremely effective -- they’re a family. “We work as a team,” they stated, and they take each day as it comes. Honestly, that’s a very important mindset to have, especially when you’re taking on something like the American industry, and so much more so as a girl group. They not only work well with each other, they also see their management as part of their family, and that’s something that’s vital, but which not a lot of groups have. (i.e., DBSK and their dissatisfaction with SM)

The girls state that their strong point as a girl group is also that they’re also individuals -- “we don’t look alike, we don’t act like… (and it) helps us relate to people”. However, they also stressed that language is something that they put great effort into. Natsuko states that although it was, and is, very difficult to learn a new language, “it’s great to learn something new… language is still very important.”

While Hallyu has only managed to scrape the surface, and girl groups continue to struggle with charting well in the US, Blush have gone in and literally soared to the top. Billboard’s Dance/Club Play chart is a major chart in the US, with a cult following of clubbers and DJs who know what they like, two singles in the top three, one of them #1, is amazing.

And finally, no one ever expected Blush to come out of nowhere and literally skyrocket to the top of a Billboard chart, but they did. So when I asked them what they had in store for the future, honestly, that Grammy and world tour they dreamily talked about is probably not that distant a dream. Reaching out to their fans? Not a problem. They’ve already started on a school tour, and they’ve opened for acts like Justin Beiber, the only logical step is a solo, preferably arena, tour. I always end my interviews with the age-old question, “What do you want to be remembered for in the next 10 or 20 years?” Alisha wants Blush to be a relatable, household-name type group -- “(we want people to) sing our songs, know our dance moves”, and they want to be comparable to Michael Jackson.

Is that far off? Maybe it is, maybe it isn’t. Though their success now means probably success in the future, the industry is very fickle -- one minute they’re chart-toppers, the next they’re a thing of the past. One wrong move, or even one right but unwelcome move, and everything can come crashing down. That’s just the way things go. However, once again, if we’re going on the basis of ambition and sheer talent, there is no reason to deny Blush of what they deserve -- success.

Find Blush online:

Official Site / Twitter / Facebook / YouTube

Interview: Edei

It's been a while since my last interview, but I promise you, the interviews I'm expecting to put out in the next few weeks/months are big. And I mean BIG. For an idea of whose brains I'll be picking in the future, check my Twitter list of PRN exclusive interviews.

So Edei. I remember first coming across this girl back when she was still called Emma Deigman. Her claim to fame? Supporting GA on tour last year. Not bad, not bad at all. Well she's called Edei now, and she's got a new single - In My Bed. It's got spunk but it's polished - very Brit, reminds me of a younger Duffy. It's out on the 12th, and a full-length album to follow later this year.

Did that sound like a press release? Ugh great. But anyway, I got to pick her brains recently, and here's what came out of my little brain-picking session. It should get you to buy her single. Or should it?

1. You first debuted under the name Emma Deigman. Why did you decide to change your stage name? Is this just a name change or has your music changed as well?

Well i decided to change my name because no one could ever say my surname and also it was just better shorter so all i did was take the E from my first name and the DEI from my surname to make EDEI (pronounced like Edy Sedwick). My music has changed a bit, we've gone down the more funk soul route this time and it has a bit of pop in it. I still have the old stuff which i love and will definitely look to bring out in the future as a second album or something but for now this album i feel is a lot more "in the now".

2. How would you describe your music now?

I would say its summery, fun and soulful, a cd you can just put on in the car or at home just relaxing and just have it playing the whole way through!

3. Is breaking into the US market a priority for you now? Why or why not?

I have always said that breaking Britain is my biggest challenge because it's my own country and i want to do well in it. It's also the hardest country i think to break so it's a challenge. The US i have always loved since i was a little girl. I recorded my whole album out in New York, (my favourite city!!) so it definitely has an American feel to it but i think that breaking the US is a question for maybe later... Gotta make it here first!!

4. What do you want the release of "In My Bed" to achieve?

I think a first single release as a new artist is always hard and of course i would love to say that i would love a top ten with it as everyone probably dreams for their first single. But i would just like to be recognised from it and hope that people like it! But you just don't know until it comes round to it!

5. Who are your musical influences and what have you drawn from them?

Wow, where to start i have so many! I think from a young age my Dad always played Rod Stewart and it's from listening to that, that i looked more into soul and motown and started listening to Marvin Gaye, Patti Labelle, The Temptations which is where i guess i got my soul vibe from. But i always loved Lauren Hill and Michael Jackson as artists that i admired. I saw Michael Jackson live (my first ever concert!) when i was little and he was just so mesmerising live, i remember thinking i wanna do that! i wanna be on that stage jumping around and having an audience like that screaming! One of my favourite artists in the world and most influencial in lyric terms is Gavin Degraw, he's just incredible and again another amazing live act.

6. Have any of your past experiences affected the music you make now?

Well i first started properly focussing on music when i went to boarding school because i hated it and so would, in my spare time, just sit and write lyrics to get away from it all. I definitely think past experiences have helped me write a lot of the tracks on this albums as they are drawn from things that have happened in my life. One of my favourite songs on the album is actually a song i wrote about my parents about 4 years ago. My dad battled cancer for 4 years (who was given a miracle, and is cleared now!) and so the song is about that and how my mum was so amazing through it all. Its a heart clencher, ha, but I think it's definitely my favourite on the album as it's the closest to me.

7. What's more important to you, song (melody, instruments,production) or lyric? Why?

For me it would have to be lyrics. I think it's important to have a strong melody and beat as thats how people catch onto the songs but when i listen to songs i listen to the lyrics. That's why i love Gavin Degraw because his lyrics are so fascinating that i sit and listen for hours wandering what they're about. Lyrics say a lot about an artist as well i think because (if they've written the song) you can get a feel of what they're like.

8. Which active artist do you see as your biggest rival? Why and in which aspects?

I don't really look at other artists in that way. To be honest i don't really listen to that many new female artists because i don't want to put things in my head. I just concentrate on what i've got to do and how i want to succeed, not who i have to beat. There's room for us all!

9. When can we expect a full-length album and what are your plans for the near future?

I think the album is due to be released late September if all goes to plan! Who knows what the near future will bring... i'm just concentrating on single release at the moment and gigging my socks off around London. As long as i'm up on a stage singing my songs i'm so happy!

10. What do you want to be remembered for in the next 10 or 20 years?

Just for my music and for me being remembered as a live artist as that's my favourite thing to do. I just want to gig for the rest of my life and always have people that want to come and see me. So for me i think i'd love to be remembered as a "live act" to go see!

Find her online:

Twitter / Myspace / YouTube

Interview: Shontelle

After waiting and waiting and waiting, IT'S FINALLY HEREEEEEEEE! I've been talking about it for months and expecting it for weeks - my interview with SHONTELLE.


Shontelle needs no introduction, with singles like T-Shirt, Licky and now Impossible, she's constantly impressed me and millions of other people. I'll admit that next to the Sugababes, VV Brown, and Agnes Carlsson, this Shontelle interview is probably the biggest thing I've ever had for PRN. Damn.

So, without further interruption, I bring you a Pop Reviews Now exclusive interview with Shontelle.

1. First off I'm a huge fan. Hahah. As an artist, where do you draw your influences from, which artists really had an effect on how your music sounds?

My parents listened to alot of Motown (Stevie Wonder, Jackson 5, Diana Ross, Marvin Gay etc) as well as Whitney Houston, Prince, Madonna, Earth Wind & Fire and a lot of Classic Rock, so I kinda grew up on that stuff and I feel like that's my foundation. I really got into TLC, Aaliyah, Lauryn Hill, Brandy, Alicia Keys & Beyonce a bit later in life.These days I listen to and I'm influenced by pretty much ALL music and Artists.

2. To people who may not know of your music (yet) or aren't really that familiar with it, how would you describe your over-all sound and who you are as a musician?

That's always a weird question for me because artistically speaking, I hate being put into a box. But I guess "my sound" fits a Top 40 Pop/R&B format mostly with some Caribbean inflections as I'm from Barbados. I like to make music that crosses all formats.

3. Did you ever imagine being in the position you are right now - being signed to a major record label and having a top 40 single under your belt?

It's always been my dream and I always knew I could actually do it. I always looked for a way to make it happen no matter how unimaginable or how "Impossible" it seemed. I just needed the opportunity to present itself. The second it did, I jumped and spread my wings...

4. I personally think the transition from first to second album is one of the most difficult parts of anyone's career - how do you think you handled the shift?

I agree with you totally. It's easy to get in. Far from to maintain. Album 2 is like finally being inducted into the "club" It's a very interesting transition all the way down to the way you're treated by the public but also your peers. I think so far, so good. I believe based on Shontelligence, we've been able to narrow it down to what people like the most and No Gravity will showcase much more of that. The most important thing to me is that on your second album, you improve from the first. I've worked hard to do that. I believe I have...

5. Musically, what can we expect from 'No Gravity' as a whole, will it be majorly different from 'Shontelligence' or is it a continuation?

The album will be different in many ways. The overall sound is more polished. Shontelligence was intentionally a bit more gritty and introductory. "No Gravity" has a lot more dance records and radio friendly tracks. I did a lot of the writing again. I'm excited. I want this album to win Grammys!

6. I listened to 'Impossible' and I really think it's gorgeous, with the sweeping melody and the epic arrangement. What do you want to achieve with this single both chart-wise and musically?

I'd like to see Impossible cross all formats and become a worldwide #1 smash! I think it deserves to be. I's love to see the writers, producer and engineer that are responsible for Impossible win some major awards and earn some cred. It's very pure and pretty much any one in the world can relate to it. It's not Impossible for all of this to happen is it?

7. 'Licky' (the song) is very different from 'Impossible' and a lot of your older material in my opinion - what fueled you to record the song?

I've always wanted to make records like "Licky" I just think we played it safe on Shontelligence. But I've learned that playing it safe gets you nowhere and I've really changed gears this time around. I'd rather fail taking risks than be average playing it safe...

8. If you were to collaborate with any artist currently active in the music industry, who would it be, what kind of song would you record and why?

I would love to colab with Alicia Keys. I'm curious to see what see would bring out of me. She's so versatile and dynamic. I guess we'll have to wait until it happens to see what kind of song it will be ;)

9. Is branching out as an international act (as in touring the world, charting in countries aside from the US and the UK) on your agenda? Why or why not?

It's most definitely my plan to be Worldwide in every sense of the word and I've been blessed to have had a taste of it thus far. How I'm HUNGRY!

10. What do you want to be remembered for in the next 10 or 20 years?

Simply making great music to inspire, motivate and entertain the people of the world. Music is the Universal language. I want the world to understand my language and I want to speak and understand theirs. Whatever other good things my music brings my way, I welcome with open arms!

You know where to find her. If all else fails, Google her! hahah.

INTERVIEW: VV Brown

At this point, VV Brown needs no introduction - highly hyped, critically acclaimed, this girl is fantastic. I'll admit that it took some time for her music to sink in to me but now that it has, GAH. Pop but with a hint of non-mainstream-ness - catchy hooks, rich vocals and brilliant arrangements. Like, I'm in heaven.

So OBVIOUSLY, I wouldn't pass up the opportunity to interview her. Like, OMG. Apart from looking FANTASTIC on my portfolio, I actually genuinely like the girl. Yay!

1. You were a very highly-anticipated artist during your debut and you've gotten a lot of critical acclaim - how does/did that praiseaffect you and the way you perform/make music?

I'm a recluse. I just perform, studio, family, beach if I'm in LA, vintage stores if I'm in New York. It hasn't changed me. Quantum physics has made me realise a lot. Things aren't as real as they seem so why let them effect you. Just be in the space and create.

2. Your music is described as a lot of things but how would you describe it?

Alternative pop. I'm a lover of fusion and irony contradiction and zeitgeist. I just be open and pour in whatever I feel like a spontaneous chef. I like Pollock paintings. They hyptnotise you by the many colours.

3. What do you think singers and artists nowadays need to succeed commercially and/or critically? Why?

Patience and record company that believes in patience. Strong identity and the respect of melody.

4. If you were to try breaking any other market apart from your own (UK) and the US which you're trying to break, which country would it be? Why?

France and we are. We had a number 1 on the i-Tunes chart. Fantastic. Paris is so tasteful

5. How do you approach trying to enter the US market? Is it any different than how you would do things in the UK? Why or why not?

Touring and discovery. Just have to be myself and let the stars align. No. Music has a life of its own. I don't try and over think things. I just make music and try and be creative.

6. If you hadn't received the amount of attention and acclaim as you have, would you ever consider making your music 'more commercial'? Why or why not?

No. I'm happy with the album and just want to make a record that is me. Those moments will come. Black Eyed Peas' first record wasn't as pop as now as many other artists. Its a journey. It is what it is and happy in that place.

7. Do your personal tastes in music affect the material you put out?

Totally. I produce and write my songs so its a natural marriage. Everything you are is your music so its a collective bundle of frequencies from my frequencies all clicking together. So that includes my loves, dislikes, desires, plans, feelings, preferences etc

8. What's next for you? Apart from breaking the US, what else would you like to do in the near future?

Slowly but surely promoting record, touring, comic book I'm doing and growing. Turn my graphic novel into a animation movie. www.cityofabacus.com will be launched April 2010. Its a political cartoon adventure of enlightenment of the creative mind. Its my baby !

9. What do you want to be remembered for in the next 10 or 20 years?

For being a modern renaissance woman.

You know where to find her. GO! lol.

INTERVIEW: Kate Miller-Heidke

Classically-trained, critically acclaimed - WHOA. To be able to interview someone like Kate Miller-Heidke is an honor and puts this right beside my interviews with The Sugababes and Agnes Carlsson this year. I just CANNOT believe it.

1. Your US album is set for release next year, are you doing anything especially for that release, things you would never do if you were releasing material back in Australia?

I will be parachuting, naked, into Times Square. Then I will attend a performance of Mary Poppins.

2. You're an indie artist (I think. Sony Independent?), how did it feel when your album hit #1 and got a platinum certification? Were you expecting it?

I don't know how being signed to Sony Music classifies me as indie, but hell, I appreciate the sentiment. I feel indie at heart. I like beards and cheap whisky. I was totally gobsmacked at the success of Curiouser.

3. Being classically trained (so I've heard), has it affected how you make pop music in any way? If so, how?

Opera is a completely ridiculous art form, and sometimes I like to incorporate some of those elements into my pop songs. The storytelling, the theatricality, and the occasional irrelevant display of virtuosity. Also, singing swear words in an opera voice is funny.

4. Who are you as an artist?

I'm sorry, I can't answer that question.

5. How do you respond to negative comments about your music or do you even respond to them at all?

I turn the anger and hatred inward until it starts to eat my soul. Then, my husband makes me sign a contract not to google myself for a month. That helps.

6. Do you produce your own material or would you like to go into production in the near future?

My husband Keir Nuttall is my main producer, but we work together.

7. How did all your previous musical projects contribute to your career as a singer/songwriter?

I'm not sure. I have played music all my life.

8. You're the opening act for Ben Folds, so I've heard. How is it like touring with him?

It was unforgettable. I've been a fan of Ben Folds for a long time, but getting to watch his show side of stage for an entire tour was inspiring and humbling. He's one of the most spontaneous, moving, clever and funny performers I've ever seen. His audiences were generous, warm, smart music-lovers. Also, we got to see a lot of America. Montana is very beautiful.

9. What do you want to be remembered for in the next 10 or 20 years?

That one time in Wichita when I peed on stage.

Interview: Agnes Carlsson

Yes, I know what you must be thinking - HOW THE CRAP DID I GET AN INTERVIEW LIKE THIS? Thank a close online friend of mine, beE (we go WAY back to my pirate blogger days - she was my cover art maker back then) - she runs Pop Nation. It was sort of her 'birthday gift' to me that I could send in questions for Agnes along with the ones made by another close online friend of mine, Mel, who does all the interviews for Pop Nation. And I am thinking OH YEAHHHHHHHH!!!!! Because this is damn big. What kind of 15 year-old gets to interview someone like AGNES!??! This is so cool.
I won't beat around the bush anymore because you all know who Agnes is - I still can't believe it! This is like, the best week of my life. Note that this is my half of the interview, to read the rest go to Pop Nation, and that the answers were really in capital letters when it was sent - no edits were made.

1. What makes your career and music so brilliant are the songs you put out. You have an impressive back catalogue of what I class as some of the best pop songs in the world - what was your choosing process for them like and how do you yourself spot a hit?
THANK YOU SO MUCH FOR YOUR WORDS. WITH THE LAST ALBUM I WORKED VERY CLOSE TO ANDERS HANSSON AND RELEASE ME IS MY, SO FAR, BIGGEST HIT. WE WROTE IT TOGETHER WITH SHARON. A HIT ACCORDING TO ME IS A SONG THAT AFFECTS ME AND THAT I FEEL I CAN MAKE IT MY OWN.

2. As many people know, you won Swedish Idol back in 2005. What does the 'Idol Label', the fact that you broke into the industry by winning a reality show, mean to you and how did/does it affect your career?
FOR ME IDOL WAS A GREAT SCHOOL. I PERFORMED IN FRONT OF MILLIONS OF PEOPLE EVERY WEEK AND THAT WAS A REALLY GOOD START FOR ME.

3. Why did you choose that song Release Me as a British single and what was your initial reaction to the success of the single in the UK?
THERE WAS A RECORD COMPANY IN THE UK THAT CHOSE THE SONG AS THE FIRST SINGLE. I AM REALLY HAPPY ABOUT EVERYTHING THAT HAS HAPPEND IN THE CHARTS AROUND THE WORLD.

4. What's the reason for your departure from Sony BMG and why did you choose Roxy records after you left?
SONY MUSIC WAS NOT REALLY GOOD FOR ME AND I WANTED TO WORK WITH PEOPLE I CONNECTED WITH. I MET UP WITH ROXY AND WE CONNECTED

5. Your album credits state that you co-wrote a few songs on 'Dance Love Pop' and 'Stronger'. Would you like to further explore songwriting and possibly even record production in the near or distant future?
I WRITE SONGS CONSTANTLY AND THIS IS SOMETHING I WILL KEEP ON DOING

Interview: Logan Lynn

I bring you guys yet another interview! Yay!Logan Lynn may be virtually unknown to the mainstream music scene but around the indie music circles, he's one of the biggest things ever. With acclaimed reviews for his newest release From Pillar To Post coming in from all around the world (and the internet) and the video for his lead single Write it On My Left Arm debuting on MTV, there's no doubt that this guy will be here for years to come. So here's what materialized when I picked his brains. Hahah. Enjoy!

1. For my readers who haven't heard of you yet, how would you describe yourself as an artist and your music?

I think it’s safe to call what I do electropop, but I tend to explore the darker side of things lyrically and write about what’s real to me at any given time. Over the past decade since I released my first record my sound has evolved from a very stripped, lo-fi experience into what it is today. I think it’s much more musical now than ever before on the instrumental side, due to my working with such talented people in recent years instead of trying to do it all myself. It’s given me the chance to focus on the parts I am good at and let my collaborators handle the elements which fall under their expertise. It's made the finished product more polished, full sounding...bigger.

2. To you, what is the most important element of a song - the instrumentation, the melody, the lyrics or what? Why?

For me, it’s the lyrics and melody. When I listen to other people’s music that is what I am paying most attention to...do their lyrics make me cringe? If not, I listen further. If so, it’s over almost immediately.

Most of my songs start as words on a page, then morph into vocal melodies with my keyboard, then get reworked and remixed by a producer in the studio once the collaboration begins...but I’m rooted firmly on the lyrical/vocal end, however the song is created, and always retain total control over those elements. I feel like that is the key ingredient for the connections I’ve made with my listeners. They are tuned in to hear something honest, so I try and write things as they are, whether that makes me look good or not.

3. What do you think the pop music industry right now lacks?

I think right now is a time in the industry where there really are no limits, from a consumer perspective AND as an artist. Whatever a listener wants to find, they can do so almost immediately with the click of the mouse. I think, if anything, the music industry lacks ingenuity in adapting to the digital age on a whole. With the way things are now, bands and labels really have to chart a new course with their fans and markets in order to keep up with how quickly the technology is changing. The big business middle men are becoming less important as direct relationships with fans are easier to cultivate. I actually think this is a good thing...the old walls of the old way of doing things have been broken down and it’s left an open window for creative musicians with good songs and no budget to get noticed and have their music heard.

4. Reviews of your new album compared you to a lot of established artists, how you do feel about being compared to them?

Yeah, it’s been great to get the response we’ve gotten so far in the press. I’m obviously honored to be compared to people who I have respect for and actually listen to myself! I am thrilled for fans of those comparison bands to find me by way of them. I'll take it.

5. What aspect of you career do you put the most importance on? Why?

I want to make songs that people can relate to, in part because I love making music and in part because it helps shrink my world to a manageable size. When someone connects with my tunes I receive that as a direct connection with me and it makes me feel less alone...like I’m a part of something larger than just me alone in the world. It’s hard to explain, but that’s what I’m in it for.

6. If you were to enter the industry not as a singer, what would you be - a songwriter, producer, record executive?

If I lost my voice tomorrow I’d probably still want to be a songwriter...I mostly have interest in the musical side of things in the industry, so I can’t imagine that I’d pursue being an executive of anything where I couldn’t wear jeans and a hat everyday to work. I can see myself producing for others (and myself) later down the road if the right project came my way. At this point, I’m still learning a lot about how it all works and am happy to be doing what I’m doing.

7. Your new album, From Pillar To Post, was pre-released a while back and is gonna be officially released in late November. What do you want to achieve with this album?

I’d love for it to be heard and for people to like having heard it...plain and simple. Beyond that, everything is gravy.

8. In the near future, would you like to be signed to one of the Big 4 labels? Why or why not?

Not if they are going to tell me what to do and put me in some uncomfortable box. The good thing about “Beat The World” is that they sign individuals and encourage them to stay that way. They gave me the opportunity to develop themselves, not be turned into something some focus group says I should be in order to sell more records and make them more money. I am totally happy with where I’m positioned in label land for the moment and wouldn't change a thing.

9. How do you want your music to grow or change as you release more material? Do you want to do one thing now and a completely different thing the next time or would you want to slowly and consciously change or something else?

I tend to mix it up and changing my sound with each release...the basic properties of my songs remain the same, but the music changes as I work with different producers on projects and my writing changes as I grow...I just want every record I make to be better than the last. If I can keep that up, I’ll be happy.

10. What do you want to be remembered for in the next 10 or 20 years?

I’d like to be remembered for making records that matter...for being brave in my songwriting and not holding back. I want people to remember the truth about me, whatever that turns out to be over the next 10 to 20 years.

Find Logan Online:
Official Website
Facebook
Twitter
MySpace

Interview: Apollo 101

It's been a while since I've brought you guys an interview over one question long (that Sugababes 3.0 thing was one question but it was life-changing! hahah.) and I apologize. However, this interview I'm bringing to you today is pretty damn good - one of the best I've conducted.
It's not very often that you find a newly-formed indie band with a mile-long list of credentials and past bands who just happen to play a ton of instruments. In comes Apollo 101. They're indie and they're a band, they also happen to have everything I just enumerated. Impressed yet?

I'm in no way qualified to talk about their music because rock and bands are not my territory and I must be crazy to rattle about a band like them using my pop knowledge - doesn't make sense.

So I leave it to the band themselves to fill you guys in on everything you need to know. Enjoy!

1. Firstly, why should my readers take notice of you? What sets you apart, what do you do better than other bands in your genre or what can you bring to the table musically?

Chris: I think the fact that we've all been in bands for a while sets us apart from others at the moment who have taken the 'Guitar Hero' attitude, whereby they have bought a cheap guitar/bass/drum set and had a go – a lot of these bands have fallen by the wayside, leaving only the strongest bands about. We’ve poured our heart and soul into what we do, and we enjoy ourselves, but we make sure that the listener, audience or whoever enjoys themselves as well.
Andy: I think that we’re all so passionate about what we do and that will really shine through in our music. We all play more than one instrument as well which means we’ll often jump between guitar, drums, bass and synth – it keeps it exciting and fresh. Every time we play we want to try new things – get new sounds. I think being a three piece it would be easy to sit back and write a song and then leave it static, but we always want the music to sound bigger. I think where we shine brightest is our live sets – some bands look like they want to just play and get off stage as quick as possible but we try and make each song as epic as we can! That’s what being a band is all about for us.
Josh: I have cool glasses. Really cool glasses. Seriously. They're amazing. And we play music, as they have covered fairly comprehensively.

2. For people who don't know who you are, your background and have never heard your songs, how would you describe yourselves as musicians and artists to get them to listen to your music?

Chris: I guess the music sound makes us similar to a college rock band, but lyrically we are far more intense and mature. The lyrics for me are one of the most important aspects as it sets the tone for the whole song. That’s an interesting way of describing it; 'mature college rock' - can there be such a thing?
Andy: Think pop to start with I guess. I mean, everyone has at least one or two pop songs they like. Sure everyone puts themselves into a comfortable niche – rock, rnb, hiphop, metal etc but I guarantee everyone has a pop song they like to dance to. I’d like to describe us as pop-rock-synth or something like that. Maybe that definition needs a bit more work! We’re all multi instrumentalists but at the core of the songs is still a driving melody and mature lyrics. Chris has got a great voice – it carries the songs and mixed with his lyrics the whole thing just works; he’s got a knack for using his acoustic guitar to add depth to the whole mix as well. I add some backing vocals which harmonise well as we’re siblings ‘n’ all, and keep the drums driving the song. I always think the drums need to work with the song and compliment it which I hope comes through in my playing. Josh layers the whole thing with guitar and synth melodies and provides a huge burst of energy to the whole thing! We’ve dabbled in various genres – I mean every band will try different things until they find a sound they’re comfortable with – and we’ve gone with mature lyrics, catchy pop riffs and a melody you can dance to.
Josh: As a musician, I have a short attention span. I regularly forget I’m a guitarist, and find a keyboard left on stage (sometimes the keyboard is mine, sometimes not), which I then use for laughs. I also love the eighties, which appears to be the ‘in’ thing right now.

3. Personally, what kind of music or who do you like to listen to? Do your musical tastes affect the music you yourself make in anyway?

Chris: Well, my musical taste are across the board, I love to chill out to old rhythm and blues like Sam Cook and I also love bands like Feeder and Ash. My main influence would have to be the American music scene - I listen to bands like Jimmy Eat World, Switchfoot and stuff like that a lot. I know Andy likes similar stuff to me but like Josh is very much into Muse and other heavier/rockier outfits. This normally means I can bring in some songs written on an acoustic guitar and Andy and Josh will rip them up and add the necessary elements of rock to make them sound great!
Andy: I’ve always been a huge fan of American rock and pop – they always had such an energy about the songs and that always fascinated me. I think it’s amazing that a three minute song can completely change the mood you’re in – making you up, down, happy, thoughtful or whatever. That’s always been an aspiration of mine - to capture that energy and use it in our songs to make the listener feel a certain way. Goo Goo Dolls, Semisonic, Matchbox 20, All American Rejects, Three Doors Down have all been bands that have provided many happy hours of listening time! As well as this though – being a drummer, I always try and listen to interesting drum beats and see how the parts fit together. I think what we all listen to definitely affects the music we play and the lyrics we write.
Josh: I'm quite into Slagsmalsklubben right now, a Swedish synth-pop band. Otherwise, I tend to listen to a mix of rock and pop, covering the range between Florence And The Machine, Lily Allen, Muse, Joy Division and Rage Against The Machine. There's also a lot of seventies/eighties synth stuff like a-Ha and ABBA in the mix. Lots of ABBA. Whether these influence the music, I'll let you - the listener - decide.

4. If you do, which already established group/artist do you take influences from and which part of that group/artist would you want for yourselves? Why?

Chris: I think everyone takes influences on board and I’m no different! If I could, I would probably take someone like Dan Wilson from Semisonic or John Rzeznik from the Goo Goo Dolls and have their songwriting abilities. They are both incredibly talented musicians!
Andy: I’ve always been a huge fan of Grant Nicholas from Feeder for his passion, and his approach to song writing. The material is always fresh and interesting and I’ve seen him play a few times and he looks like he’s having just as much fun now as the first time I saw him play. Being a drummer I’ve been fortunate enough to see a clinic with Chad Smith from the Chilli Peppers and that was incredible. I think if I could have a couple of days in a room with Chad, Dom Howard (Muse), Phil Collins, Josh Freese (lots of bands!) and Taylor Hawkins (Foo Fighters) I’d come out pretty humbled but having learned a whole lot!
Josh: I take a reasonable amount of influence from early Muse, the bombast of the guitars and the pomposity of the piano really shine through in what I do, as well as Bellamy's stage presence from that era. I want Lady Gaga's wardrobe, too, I don't think there's enough shiny stuff in music right now.

5. If you were to break any other music industry/country except your own (the industry of the country you're from) and/or the one you're trying to break right now, which country would you choose and why?

Chris: I would love to break the States - the thought of travelling around out there playing to so many different people in so many different places just sounds amazing! I'll keep my fingers crossed...
Andy: Yeah, America would definitely be up there, as would playing out in Japan, where I think the difference in culture would be so exciting! I hear English bands are really appreciated out there so that would be amazing. Difficult choice, but if someone said to me pick one I’d have to say the old US of A! Playing a few of shows in every state – what a year that would be – plus you’d be close enough to play in South America, Brazil, Argentina, Columbia, Chile.

6. How long do you think this band will last - is it just a short-term thing or do you plan to release music as Apollo 101 for years? Also, do you want to be signed to a major label sometime later or stay where you are right now? Why?

Andy: I don’t see an end to this. I mean, it’s a great setup – we all get on well, and we all want the same things, and it’s hard to imagine having this much fun with anyone else! Bands are like relationships – you have a few rocky ones and you learn a little each time. I think this one feels like the keeper. Staying as Apollo 101 for years sounds like a great way to spend my days. Looking forward, I would like to attract major label attention – I think the aim is to bring our music to as many people as possible and tour and gig as much as we can. Lots of bands seem to want to write a song, have a hit get some money and then fade away but we want to make this last. I want Apollo 101 to be remembered for being amazing musicians with amazing songs. We’re definitely in it for the long run.

7. Right now and in the near future, what's in store for you guys? Any exclusive info on new/current releases and gigs you can give are greatly appreciated.

Andy: We’re releasing our first single through iTunes in November, and we’re currently organising tours and festivals for next year. 2010 should be the year of Apollo! We want to gig as much as we can and we’ll be hitting all the major cities to get the music out there.
Josh: Yeah, our iTunes launch party is at The Birdcage in Norwich on 15th November. I think that’s the only exclusive info we can give you, and it’s actually on MySpace already, so not that exclusive (sorry).

8. What do you want to be remembered for in the next 10 or 20 years?

Andy: The live shows. When people see a band play live, they want to see a show. That’s how I’d like to be remembered – for the amazing shows that people talk about. People will always have a ‘best gig I’ve seen’ story that they love to share and I’d really like for people to be able to say “I saw this band Apollo 101 play and they were amazing”. I think we aim high, but I know we’ve got the songs, the music, the motivation and the commitment to take us there.
Josh: The sunglasses. Always the sunglasses.

Their debut single One More Chance will be available on iTunes and other major music retailers pretty soon, as Andy said.

Find them online:
Facebook
MySpace
Twitter

The one thing that made my entire week.

If you follow me on Twitter, you know that these past few days/weeks haven't been easy on me. Early this week I found out that I didn't win that literary award that meant the world to me but I had no time to 'properly' wallow in pain and hurt - there was a class competition we desperately needed to win. We didn't win - my whole class got depressed because our adviser had never seen a class of hers lose.

I don't know if it's plain luck or just a coincidence but an e-mail that arrived last night (you'll find out in a few days what it's about) and another one that came this morning were the only things on my mind today - they kept me alive through all the work and pain.

The message I got this morning had a video and some news I was eagerly awaiting.

I only briefly mentioned this on Twitter but a few weeks ago, an online PR company e-mailed me and asked me if I wanted to ask the Sugababes a question. Knowing myself, I freaked - it was a huge honor.

So my question was this:

What do you hope to achieve with the release of Get Sexy?

I got the answer today and believe me, I nearly jumped out of my seat when Heidi said 'Pop Reviews Now'. Like oh my gooooooooooshhhhhhhhh.

DOUBLE INTERVIEW: Jennings + Trina Elle

Yes people, it's time for another interview! This time I've spiced things up though and asked two artists the same set of questions.Jennings in my humble opinion sounds like she was Swing Out Sister in The Corrs. Add two pop giants from different decades together and you have brilliance - something I never expected. With a voice that will make you swoon and melodies that make you smile every time, her songs will cheer you up and give you a reason to love music even more. At least they did for me.
The string section of Trina Elle's People can take on major label artists' platinum-selling singles any day - her voice can make them all hide under rocks and her songs will make them stay under the said rocks. Need I say more?

Two ladies in pop music, two different yet creative minds, two beautiful voices, and two artists - Trina Elle and Jennings. I gave them the exact same questions to answer and how did they do? You be the judge of that. (note that both interviews were copy/past-ed DIRECTLY from my e-mail. No edits on grammar, style, usage and punctuation were done.)

1. The first time I heard your songs they honestly made me smile - what do you want your music to do to people and how do you want them to react when they hear your songs?

Jennings: I love your reaction! I want people to smile and get into the music. I just hope that each listener can take something away from it and apply it to their own lives. I want people to be able to relate to it.

Trina Elle: I must say i want them to be able to relate to my music, even find comfort in my songs. Whether it makes them laugh, smile, or even cry, any feeling is a good reaction.

2. Do you make it a point for all your songs you write or choose to have one distinct element in them that makes them 'you' or do you just write whatever comes to mind, whenever whatever inspiration strikes? Why and how?

Jennings: I think I would say that it is both. I definitely just write what comes to mind and inspires me at the time. I don't try to limit myself by having elements that make it me. However, I think I am always going to have certain elements that float through every song because it is just how I write. It isn't purposeful, it's just me.

Trina Elle: Basically alot of times, its how im feeling or something that im going through, and just as often anything that comes to mind. Usually i like to make a point in my songs, writing about things that matter.

3. In terms of the music industry as an industry, what do you think of it? Do you like it, hate it, want to be signed to a major label or what? Why?

Jennings: I think it is a great time in the music industry to be an independent artist. We have so many resources at our disposal with the internet and such that we can "make it" without a label. We can get managers, publicists, publishing deals, etc without having to have a record deal. I still, however, think that if you get the right deal, being with a label would be great and could take an indie artist to the next level. I would love to have a record or publishing deal, indie or major, but it has to be the right deal.

Trina Elle: I think it's ok, i mean there is a lot of drama that could be done without, i mean I feel if you are a gorunded person you should cope well. As for being signed with a label i wouldnt mind it, it makes it much easier to get your music career ahead, but again you always have to search for that 'right' contract.

4. I love beautiful voices - they're one of the qualities I look for in an artist. How do you use/control your voice to your advantage as a musician and as a singer?

Jennings: I have been singing since I could make noise, so it has been something I have just learned to do over the years. I am now going to a vocal coach for maintenance of my voice because I would never want to lose it. As far as using it to my advantage...I think I just try to use it in such a way that makes the words I am saying more colorful and meaningful.

Trina Elle: I have a very soulful voice so i useit to my advantage in the ballads, and also belt it out when i need to get that powerfull effect. I have a vocal coach who is still working me to perfect my techniques.

5. What is artistic integrity and credibility for you? What does it mean to you or how does having it affect the music you make?

Jennings: It sounds silly but I just want to be true to myself. I write what I want to write and if everyone else likes it then I think that's awesome! I don't think I would ever be able to put out music that I don't like, regardless of how popular it might make me.

Trina Elle: For me, it's quite important, my whole album is about real experiences that ive been through, hence my album titled 'My Reality'.

6. What sets you apart from other female pop solo artists I and many other bloggers feature? Why do you think my readers should take notice of you?

Jennings: Well I think there are some amazing female artists out there. I think that we all have our elements that make us shine. For me I would say it's the person as well as the music. I am an honest person. I write music about things that I know and don't try to make things too complicated in my writing. Also, who you see on stage is who you will meet after the show. I want people to come to a Jennings show and feel like they see the musician and the person as one in the same. I think that is what will help so many people connect with an artist.

Trina Elle: Im not fake, im not dishonest, i just want people to take the time to listen because im sure u will enjoy it. I just wanted to make people hear what my story is all about, that we all go through good and rough times, it's life, and it makes u stronger.

7. If you were offered a major label contract with the promise of wealth beyond words and extensive (sometimes excessive) promotion of your music in exchange for completely changing your musical identity, would you take it? Why or why not?

Jennings: It would be awfully tempting for sure, but if it went against what I believe in or who I genuinely am, then no. Their isn't enough money in the world for me to lose the identity that I have worked so hard to accept and love. I feel that if I did that, at the end of the day I would still be a sad person. I would rather be broke and know who I am then have a fortune and lose myself.

Trina Elle: Nope, i would not. The whole point of my album is to write my truth, life's twists and turns, changing my musical identity would be the opposite that im trying to do. Besides i don't need the money...again that is not the main goal.

8. Right now, what's your main goal as an artist and musician?

Jennings: I would just love to make a living with my craft. If I could travel the country (and even outside of the country) and hit every major city, bringing out about 200-300 people to each show then I think that would be a huge success! I don't need my face all over MTV to be happy (although that would be nice too. ). I just want to be able to make it a stable living.

Trina Elle: Right now, i just want to be heard, if i could hear my music on the radio i would be more that satisfied even if thats the furthest it would go. Of coarse eventually hopefully people will like it enough to keep it alive but right now i just want to take one day at a time.

9. When in your career will you be able to confidently say that you're successful?

Jennings: I can say right now that my career has been successful. So many people have sent me messages or told me that my music has changed their lives for the better. That is an amazing feeling. That right there is success. Anything after that is just icing on the cake.

Trina Elle: I think right now id be happy with just making a few hit singles that just explode all over! Then id be happy!

10. How do your influences affect your music and creativity as a whole?

Jennings: I am influenced by so much music. I listen to it all of the time and I would say that all of my influences spark me to be more creative! They make me want to write better songs and work on my craft. It can help bring out ideas to make music evolve.

Trina Elle: U see it depends, alot of my influences they all have their own style so u'll take that and see if u can incorporate it in your music to give it that little twist... ex.starting off with a chorus instead of a verse, how certain words are said, or even certain different instruments or microphones u use to get a certain sound...there are so many things that u can get influenced by.

11. Do you want people or do you mean for them to listen and actually think long and hard about your music or do you intend for it to be 'background music'? Why or why not?

Jennings: I would prefer that they listen to the words and really think about what I am saying. If I really wanted it to be background music then I would probably not spend the time crafting and putting together the words. I understand if people have it on in the background because that is enjoyable too, but I want each listener to take something away from my music and lyrics and if it is just background music then they can't really do that.

Trina Elle: I definately want people to think when they hear my music.... simply because i want people to relate to what im saying, i want to be heard.

12. And finally, a question I now ask to everyone I interview - what do you want to be remembered for in the next 10 or 20 years?

Jennings: I want to be remembered not only as a great musician and songwriter but as a genuinely nice and good person. I want people to feel that they have not only connected with the music, but with me as well. Music will change, come and go, and shift, but being a good person I think is universally appreciated.

Trina Elle: Great person who made some great music.

Find them online!

JENNINGS:
Website
MySpace
Facebook

TRINA ELLE:
Website
MySpace

INTERVIEW: Stephanie Carache

Interview number THREE! And the girl in question makes damn good music.
For those of you who absolutely adore Pixie Lott's Mama Do and how retro-ish but modern it is or adore the girl's powerhouse vocals - better drop whatever you were doing before this and READ THIS NOW. I'm not kidding in any way - you will LOVE this girl once you hear the song that made me want to interview her.

The first time I saw Stephanie Carache's name and the genre she's under on that PR database I've told you about before, I got curious and downloaded Mr. Playa but I wasn't excited to the point of fainting in fact I even saved the listen for the weekend. Needless to say, I was wrong to keep it in my computer without listening because when I finally did, I was amazed.

Now I love Pixie Lott and Mama Do deserved to be a number one single even if it was just for a week but if Pixie can achieve that much success with a song like that then why hasn't Stephanie? The music-buying public can be confusing on numerous occasions.

With a powerhouse voice and an insanely brilliant song, there's no doubt that Stephanie Carache deserves to be a household name or noticed by hundreds of thousands at the very least. I pick her brains in a short interview I got the chance to conduct so read on to find out a bit about why I think she's brilliant.

1. Why make the kind of music you’re making? There are tons of other styles and genres to embrace, why this one in particular?

Ever since I was little, I've grown up around all different genres of music. But POP always stood out to me because of the many different directions you can go with it. A part from singing this type of music, I love dancing and performing. Pop music gives me the opportunity to showcase that as well.

2. As an artist, do you think you should have influences and take from them to create something you personally like or do you like the freedom to create your own music - music that you think represents yourself?

I believe everyone has been influenced in some shape or form by someone in their lives. You take the influence and make it your own.

3. At what point in your career will you call yourself successful and say 'OK, I've made it'?

I'm sure there will be instances in my career where I'll think to myself "Wow, I've really made it". For example, when I'm headlining and selling out my own world tour, but knowing me, I probably won't ever be satisfied. (Laughs) I will always strive to top what I've already accomplished. Stars' the limit!

4. What's pop music to you? What does it sound like, how do you think it works and is it still alive?

Pop music is the most general genre of them all. It has many different sounds, which is why people will always love pop music and why it will always stay alive.

5. This has been asked a million times but who are you as an artist?

That's a difficult question to answer. I'm the same person as an artist that I am on a daily basis. I'm just another person trying to make their mark in the world.

6. How do you make your music and give the people who are interested it a chance to actually listen to it? Will you make them pay and sue them if they don't or will you try to get as many people as possible to hear your music?

Of course at the end of the day, money is important. This is my career. But what's most important for me is that my music reaches as many people around the world as possible. I don't care how they get to hear my music, as long as long as they support my music, I'm very happy. (smiles)

7. How did you choose which producers to work with? Did you choose them just because they were superstars or because you think they could capture where you wanted to go with your music? Why?

Experience is a plus, but when I choose who I work with, there has to be a vibe and they must capture my vision.

8. What do you want to be remembered for in the next 10 or 20 years?

The obvious would be to be remembered by my talent, my distinct voice and my music. But that's not enough for me. I want to be remembered by people across the world not only as an incredible artist, but as a philanthropist and caring considerate human being as well. The kind of artist that displays nothing but positive energy. The kind of artist worthy enough to serve as a role model.

Find her online:
Official Website
MySpace

INTERVIEW: Ju-Taun

You've seen them on my weekly top 20 and have heard me rave about them on Twitter so why exactly have I been doing those things? Because my friends, I bring you my second indie interview.
The first time I ever heard Ju-Taun I was in awe of the impeccably executed vocals, the swoon-worthy harmonies and everything else that draws me to vocal groups - be it a boy band, girl group or whatever. I thought musically they were one of the best groups I'd heard in the past three years and believe me, I've heard a ton of them so yeah - I adored them from the first note I heard come out of their mouths. Let Me In is a staggering 7 minutes-long but you know what? The time just flew by while I was listening to it - those seven minutes didn't and will never seem like 7 minutes because I lose track of time when I listen to their music.

The first time I heard Let Me In I was using crappy bass-less and flat to the point of tin can-y earphones so right now as I listen to the song with a brand new pair of earphones with the best bass and sound quality ever, the brilliance I first heard now sounds life-changing. Their other songs are equally brilliant as well and I think Es Amor is just below Let Me In when it comes to the quality of the songs. Oh dear, have I become a fan girl? No problem there!

Just the music made me desperately want to interview the band so I prepared the questions as critically and close to home as possible and sent them in before waiting a few days. Apart from the quick response I got, while reading the interview for the first time as a whole just before I started doing this write-up, their answers made me smile so much.

I don't know if they knew I believed in the same things I do but I saw answers that practically took a page out of my principles that have to do with music. It's rare that I find artists who read my mind this precisely and this is the first time I've heard someone say them directly to me - I'm dumbfounded. They've given me a reason to fight harder for what I believe in - knowing that a band has the same principles and ideals as me and is fighting for the same things I am really inspires me.

So, please do take the time to read their answers to nine of the questions that were brewing in my head and really get to know the band - what they said here means a lot to me and for that I now genuinely respect them as artists. You do realize if you don't know already that my artistic/creative respect is something I don't give to just anyone.

1. In theory I see you as somewhat a boyband - you sing songs, don't play your own instruments and you're vocal harmony-based. To you yourselves, what are you? Are you what I said you were or do you have another term for yourselves?

There's such a stigma and preconceived notion that comes to mind when the term "boyband" is used. Maybe "Vocal Group" would be better. But then again that term didn't really come to the pop culture forefront until BSB and NSync got so big that they began to get backlash from their immense popularity. Groups like Boyz II Men, All 4 One and Take 6 don't recieve that label. I think nowadays that term is better used for groups that were put together. We've been together since our early high school days so there's nothing fabricated here. We taught ourselves (with the help of one of our fathers) how to produce our own records and eventually found our own sound. Everything you hear on this album is us. Everything from the backing tracks and lyrics to the vocal production and mixing we did ourselves. So no we wouldn't label ourselves as such but we'll let the public and the media come up with their own labels. Our goal is to make the best and most heartfelt music possible.

2. Being indie artists(I assume..), do you want a major label contract or are you happy with what you have at the moment?

Honestly when we first started we were so determined to get signed to just about whatever came our way. We thought it would be easy but we were in for a rude awakening. But as we continued down this road of independence we learned that maybe that road isn't for us. We have so much freedom to make the music we feel needs to be heard. Signing to a label without making them come to us would just cause us to have to compromise our sound. So I guess the answer to that answer is Yes. So far we truly feel we're fulfilling our destiny.

3. Over the years after getting to know a lot of vocal groups, watching how they debut, get famous then split up as well as being in a group myself, I've noticed that there's a certain dynamic needed between the members to properly last over a certain time period - to exceed the shelf life of a vocal group/boyband. Your bio says that you've been together since 2000 - what's the secret to the group lasting this long?

It's really all about Love. It's the reason our album title is "Love Changes Things". You treat people differently because you want the best for yourself and others. We can tell each other about each others faults and shortcomings without the fear that what we say might rub the other the wrong way. Not only do we have a brotherhood, but we also know that whenever we approach one another respectfully with a suggestion or complaint it's out of us wanting the best for each other.

4. Is music first priority for you? Above trying to break the industry, making tons and tons of money or having hoards of screaming girls running after you wherever you go - do you always want to make music that moves people and has the ability to cross generations? Why?

Definitely, you hit it right on the head. We've been approached by big name producers and labels with the lure of riches at their side but in order to play the game we had to play it their way. We were fortunate enough to find our way and make a decision to not send the wrong message through our music before they came knocking. From the very beginning music was about how it made you feel. Even in this commercialized industry artists like Robin Thicke and John Mayer still gain noteriety and success while still maintaining their integrity. We plan to do the same and stay true to the music that comes from our hearts.

5. You've opened for The Temptations, I've heard. What part of the group - their career, vocals, music, the respect people have for them or whatever, do you want for yourselves?

To even attain a fraction of their success or to be mentioned in the same sentence would be a blessing within itself. If we would have to choose it would be the respect they achieved from their peers. Whether competition or label mates (though we're sure that's the same category since Motown had a reputation for their in-house competitive spirit) they we're always respected for their body of work, and their work ethic. Their vocal delivery was impeccable, their songs we're memorable and they laid the blueprint for many groups that came after them.

6. One of the things I look at in a boyband/vocal group, apart from amazing songs is their ability to do brilliant a capella work. Powerful vocals that fit together like puzzle pieces - the reason why I adore my favorite boyband is because they can nail a five-part harmony like no other. Can you guys nail a four-part harmony that'll make me faint?

We pride ourselves in knowing that we can always be better as musicians, vocalists, producers and people. So we're not one to toot our own horn, but in our own humble opionion we can throw in some ninths and sustains with some dynamics that were pretty sure can get us kudos from the most seasoned musician.

7. Why do you want to make music?

Our parents all loved music so maybe we had no choice! lol...But we truly enjoy singing together and making music. We even enjoy working towards perfecting our harmonies, dance steps and vocal delivery at our rehearsals. This honestly feels like what we were supposed to do. Some people never find out what they truly want to do with their lives, we're just happy and blessed that we did.

8. How does your song selection process work? Do you write most of your material or do you work with other people and around how many songs did you consider to put on the album?

At one point we had 15. If you count all the songs that could have possibly been placed on this album the number rises past twenty. Like we said we write and produce all our own music. Although it was something we didn't plan, we really had no choice. We haven't really met many writers or producers that had an energy about them that just clicked with ours. Chemistry is so important. It's something we have now after years of working with each other. With us song selection is just a feeling we all get. We usually know by the time we get to writing the Hook/Chorus whether it's a good song or not and we're usually all in agreement. The best compositions are the ones that just come together so quickly that we're dumbfounded. We're just vessels for the music. The songs we picked for this album all represent how love can change things in one persons life in one form or the other. They all fall in line with the motto we live and operate by.

9. What do you want to be remembered for in the next 10 or 20 years?

We want to be remembered as the group that never gave up. The group that persevered and continued to fight an industry that makes you pay if you want to play. The group that tore down walls and built new ones. The group that reminded listeners that we're just like everybody else. Four regular guys with just a dream. The group that reminded everybody that the right kind of love can allow us to do anything we wish to do in our lifetimes.

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INTERVIEW: mnek

OK. So over the past few weeks I've been arranging a number of interviews with some amazingly promising indie artists who deserve major label deals RIGHT NOW. Some of them were brought to my attention by a PR firm I recently got access to but the guy I'm featuring today first e-mailed me to review his songs months back. If you remember, I wrote about him here.

The guy's a genius songwriter so I picked his brains a few hours ago and here's what conspired:

1. What made you want to do music at an age where a lot of kids/people are still struggling with their identities and finding out who they are?

I've always wanted to do music, I've always been doing music. It's just at this point I'm taking it to the next level.

2. As far as influences go, who are they and why are these people the ones you look up to or listen to?

Ryan Leslie is a genius in my eyes and highly underrated. I love Frankmusik, Sam Sparro, La Roux, Whitney Houston - my mum is a huge fan, so when I was young I'd be used to listening to a lot of I Wanna Dance With Somebody and Saving All My Love For You. Xenomania, Calvin Harris, Blake Lewis. Just a lot of pop music.

3. If you were given a major label deal right now, what would be your reaction, will you accept it and what will you do once you have it?

ATM, I'm not really looking for a record deal. I've signed a publishing deal with EMI so now I'm a professional writer and producer, but I'm holding off on the artist thing.

4. So I know kids like us can't do certain things when it comes to music or writing because of our age or because of school but what do you do to further yourself and your music? How important is getting your music out?

Extremely important. There's no point making it if it's not gonna get out there IMO. If you love what you do, I don't feel anything should really get in the way, because it's your dream, it's your life.

5. How do you react to criticism?

Better than I did a few years ago. Now I know there's a difference between constructive criticism and criticism on its own. Constructive would be, "You suck, but here's how you can improve". While criticism on its own is just basically "You suck."

6. What makes a good song for you? Do your songs have all those elements?

A good song TO ME, is a song that is catchy and non-filler. Something in which not only the chorus captures, but the melody, the verses, the instrumentation, everything. I think all my songs have those elements. I like making songs that are great, but will get annoying after, lol!

7. Is school important to you? As in even if you're given the chance to break the industry, will you still make time to finish studying?

I genuinely despise school, but you gotta do what you gotta do. I, ironically, don't believe in being taught music in school. Being told to play this, like this and like that, that's not music. Music is one of those things where you can only go where your heart takes you, not where your teacher takes you.

8. If it's the only choice, will you join a reality show to get into the industry? Why or why not?

I wouldn't. I reckon reality TV shortens the chances of the artist having a long and fruitful career, with a few exceptions (Leona Lewis, Kelly Clarkson). And plus the label makes them who they want them to be which isn't cool.

9. At the moment, what's the 'ultimate dream' so to say? What do you think you want to do for the rest of your life?

The ultimate dream...I would say being a musician for the rest of my life. Being a RESPECTED musician.

Find him online:
MySpace
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