Saturday, August 28, 2010
Ripple News - KIllola Partner with Aderra, Inc. to Reinvent the Capability of Physical Albums, Giving Fans an Album that Keeps on Giving
In what could signal the breaking down of the wall between artists and their fans, SoCal garage-pop rockers KILLOLA (www.killola.com) have joined forces with Aderra, Inc. (www.aderra.net) to create a multi-media, living and breathing electronic “umbilical cord” that instantly connects the creative process with the audience. Embracing USB/internet technology in a very fashion-forward manner, Killola and Aderra have introduced an immediate connection with their fans who purchase “Killola Dogtags” either from the band’s merch table while on the road or via the band’s website. While the dog tag may look like a mere trendy fan accoutrement with the band’s logo etched into the surface, it transforms into a matrix of ever-expanding music and video content when jacked into a computer.
Aderra, Inc. has been recording live concerts on USB drives for artists of all genres, such as Lady Gaga, Metallica, OK Go, The Pixies, David Guetta, Brian Wilson, and David Gray, but Killola is one of the first bands to embrace Aderra’s new PushOvr™ technology and take it even further. Instead of static MP3s and unevolving digital files that keep fans in anticipation for a band’s new album or recorded music, Killola will create a fluid and growing bridge between themselves and their fans, releasing new music and live performances AS THEY HAPPEN.
Fans who purchase the Killola USB dogtag receive not only the band’s new album, Let’s Get Associated, but also their previous studio albums (Louder! Louder!  and I Am The Messer ). In addition, when fans plug the USB drive into their computer, they also receive exclusive updates from the band including new songs, remixes, live recordings, music videos and photos. For example, once the band feels that a new song is ready to be sent to their fans, they can upload it onto their USB network, which then distributes it instantly to USB owners.
“It’s not just MP3 files on a disk,” explains Killola frontwoman Lisa Rieffel. “The USB drive is interactive. It has sounds, pages, navigation, pictures, HD videos, hidden easter-eggs, and 'living' content. You can click through the Killola USB album for a good hour, just finding stuff and geeking-out on the experience.” Planned for debut on Thursday, July 22nd is the first streaming video of a “truly” live performance, which will be broadcast simultaneously worldwide and accessible only to fans with the USB.
Let’s Get Associated will also be available via physical CD on August 10th, and digital distribution channels such as iTunes.