I've been bugging myself to write something up on this since I woke up this morning but the content only came to me now - it's 4 in the afternoon. Shows how lazy I've been over the past few days. Moving on.Oh yes, The Saturdays. They're one of those few bands/artists that I've seen go from support act with a few demos on MySpace and a debut single to a full-fledged pop sensation with an album and a huge following of fans, me included. I like many others saw how brilliantly new yet familiar If This Is Love was and simply fell in love with the girls to the point where I can actually recognize who's singing what on a song.
This song marks a new phase in their music but unlike countless others who've made the transition and failed, it seems so effortless and natural for them. They're growing musically because they need to up their game and show us exactly why they're Britain's hottest girl group but everything's falling into place, I think. With GA not releasing an album this year and Girls Can't Catch slowly gaining momentum, we need to hear something even more mind blowing than Work will ever be and we all know it's the most brilliant thing since anything. We've heard the stuff they're doing on tour(in bad quality so I'm not absolutely no position to judge) and now we have this - I think it's safe to say that their next album will be remotely amazing at the very least.
Unofficial is something I haven't heard from the girls before but it has traces of their other stuff. Take the piano part of Fall, it's quite similar to the one on this song. The melody also reminds me of an even more epic Why Me, Why Now at certain places but the thing that makes this unfamiliar to me is the fact that is sounds so much less processed and computer loop-based or guitar-influenced than their other stuff, probably somewhere in between the two. It's got a much more R&B-ish edge to it but it seems like this was the logical thing to do.
Aside from that I honestly adore the song. It has the potential to seem boring and overplayed after a few listens but to my surprise I kept on looping it. The vocals are epic, Vanessa sounds absolutely breath-taking and the rest of the girls are in great shape - they do the song more than the needed justice. My dream of ever hearing this sung live will most probably not happen though, dammit.
5/5
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